Digital tools for implementing a successful 70:20:10 solution

70:20:10 is a buzz word used in the learning and development world, but do you really understand it and how it can be used to enhance your training programs?

If you are a CLO, Training Manager or Learning Professional in a fast-moving environment trying to make sense of the latest learning models and industry trends, the 70:20:10 theory is certainly one you should investigate as a solution for your organization.

The 70:20:10 framework originated more than 40 years ago when a number of studies were developed to carefully monitor how successful managers learn to do their jobs. The study focused on how learning is sourced and absorbed. This research revealed which techniques generated higher performance outcomes and increased effectiveness. It suggests that combining formal and informal learning techniques maximizes learner adoption of concepts and skills.  

The Theory Behind 70:20:10

70% of learning is gained through experience on the job. This translates to the fact that the majority of our learning is done in a real-life, experimental environment allowing users to learn from their mistakes and receive immediate feedback.

20% of learning comes from interacting with and observing others in an informal way. This can be in a collaborative learning environment, via social learning or by coaching and mentoring.

10% of learning comes from a structured, formal educational event, including traditional instructor-led training (ILT) or virtual instructor-led training (VILT).


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recent study by Towards Maturity, an independent, not-for-profit, research company, showed that by following the 70:20:10 model, staff are much more likely to adapt to business change. However, the study also found that currently, only 47% of L&D professionals use the model to shape their learning approach - despite 90% of staff saying that they would prefer to learn from their peers. 


On-Demand Webinar: Digital Tools & Tactics for 70:20:10

Listen to Assima’s Chief Learning Officer Eleni Iatridis, in this on-demand webinar to hear about innovative learning models. Take home some ideas for carefully crafted implementation techniques which will make your digital training solutions soar.

Key takeaways from this on-demand webinar:

  • Techniques to go digital
  • Designing for the moment of apply
  • Making content sticky
  • Upcycling your resources

Watch recording

For more information about 70:20:10 please click here.